Talk:Chem395:April 25 discussion
How could one change the corporate culture within a company from a traditional view (environmental regulations are just a burden) to a progressive view, where environmental factors are considered right from the start in product & process design, as well as in the accounting. Today's discussion will consider how best to convince both managers and workers. See the article page for background information.
Contents
Preparation
Agenda
- What strategy should we use for changing the corporate culture at a company like Acme? At a major company, like Du Pont?
- How could we convince management to support such a change?
- How could we convince ordinary workers to support such a change?
Some of the Acme people may drop in to help the discussion.
Discussion
Is everyone here now? Walkerma 15:59, 25 April 2008 (EDT)
OK. You're an enlightened 21st Century executive in a company. How do you go about changing the corporate culture? What's the best strategy to make the environment a real priority, instead of just something you tack on for PR for marketing? Walkerma 16:05, 25 April 2008 (EDT)
- The Three-Factor Scorecard is an excellent method for the company. The scorecard measures long-term strategies for competitive success. It will help cover performance indicators and develop management systems that cover: economic, environmental and social performances. According to Dorff (435) The advantage of the scorecard approach is that it trains business attention on a range of different performance measures. [...]A well-developed TFSC provides a company's strategy and vision and serves to create shared understanding. It enables learning at all levels of the organization. J-Fed 16:09, 25 April 2008 (EDT)
