Talk:Chem395:April 25 discussion
How could one change the corporate culture within a company from a traditional view (environmental regulations are just a burden) to a progressive view, where environmental factors are considered right from the start in product & process design, as well as in the accounting. Today's discussion will consider how best to convince both managers and workers. See the article page for background information.
Contents
Preparation
Agenda
- What strategy should we use for changing the corporate culture at a company like Acme? At a major company, like Du Pont?
- How could we convince management to support such a change?
- How could we convince ordinary workers to support such a change?
Some of the Acme people may drop in to help the discussion.
Discussion
Is everyone here now? Walkerma 15:59, 25 April 2008 (EDT)
OK. You're an enlightened 21st Century executive in a company. How do you go about changing the corporate culture? What's the best strategy to make the environment a real priority, instead of just something you tack on for PR for marketing? Walkerma 16:05, 25 April 2008 (EDT)
- The Three-Factor Scorecard is an excellent method for the company. The scorecard measures long-term strategies for competitive success. It will help cover performance indicators and develop management systems that cover: economic, environmental and social performances. According to Dorff (435) "The advantage of the scorecard approach is that it trains business attention on a range of different performance measures." "[...]A well-developed TFSC provides a company's strategy and vision and serves to create shared understanding." "It enables learning at all levels of the organization." J-Fed 16:09, 25 April 2008 (EDT)
- Quality of life (QOL) can be measured as well as improved (Dorff 435). This allows questions concerning results, outputs, performance etc to be asked. J-Fed 16:11, 25 April 2008 (EDT)
- Balance is needed in the economic sector, community broad participation and measurable goals are the components of QOL. It is necessary to follow these in order to evaluate QOL in the company. J-Fed 16:13, 25 April 2008 (EDT)
- It is important for social investing and innovation to take place within the company. Fostering the knowledge and improving morale is important to boost productivity. J-Fed 16:15, 25 April 2008 (EDT)
- I completely agree with what J-Fed is speaking about, This idea of a TFSC "provides a company's strategy and vision and serves to create shared understanding." Dorrf (435) thus understanding is created through a medium that big business can relate to. The goal will be to create a greener world and the TFSC is the medium to get there. Murphy44 16:17, 25 April 2008 (EDT)
